Torrenting, the controversial method of file-sharing that allows users to share and download files, seems like a never-ending storm of online arguments, litigation and even arrests – depending on where you live and what you’re using it for. To Advertise on Torrents or not to Advertise – That is the Marketer’s Question Now all they need is a survey that statistically shows how annoying it is when someone is on their phone constantly and you’ll have some real data for the next time someone is checking their email at the dinner table. Compare that to 6% of people 65 and older being online constantly and you can see how these numbers will just continue to grow. Younger teens are online at least once a day a full 92% of the time. The numbers start to get really heavy when you factor in demographics – 36% of 18 – 29-year-olds are online constantly and 50% go online multiple times per day. The number of people who do not use the internet at all is dwindling, with only 13% of adults saying they don’t use the internet. They’re followed closely by the 42% who check their email, browse or watch streaming video several times a day. In a new Pew Research Center survey, almost 75% of Americans go online on a daily basis, with 21% who go online almost constantly.

If you’re wondering whether anyone else has friends or loved ones who always seem to have their phone out, there’s now data that shows one-fifth of Americans are online ‘almost constantly’. Put your phone down for a second and read this…oh wait.

This week we look at a new study showing how 21% of people are online constantly, as well as how some advertisers are taking advantage of the marketing opportunity Torrent clients provide.

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